August 2018

  • S
  • M
  • T
  • W
  • R
  • F
  • S
  •  
  •  
  •  
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31

Blog Categories

The Emotional Brain: How to Keep Investors On Your Crowdfunding Page

The Emotional Brain: How to Keep Investors On Your Crowdfunding Page

By Crowd Journey (459 words)
Posted in Marketing on June 18, 2013

There are (1) comments permalink

We hear a lot about what to do in a crowdfunding campaign; but what about what not to do? There are a few key tips that you can follow to increase the likelihood successfully executing your campaign. But first, a short anecdote.

You know how it can be easy to draw immediate conclusions about someone when you first meet them? And no matter how irrational, it can strangely difficult to disregard these conclusions once formed. This is our emotional brain; specifically, our limbic brain, which draws conclusions viscerally, and quickly. 

It’s important to understand the role of the emotional brain in crowdfunding. Viewers whom you have a pre-existing relationship with will likely give your pitch a close and discerning look; but for the majority who do not know you—their limbic brains in high gear— they will make snap judgements based on what they see and read. With that in mind, it is critical that you do not bait them, and give them an easy reason to discount your campaign. Here are a few common pieces of bait we see that dramatically reduce the odds of success:  

1. Unrealistic/Unsubstantiated claims

The average investor is much sharper now than in the past, and by necessity: scams, Ponzi schemes, and fraud galore has plagued the public market. So make sure your assumptions and projections are realistic and defensible. If you want to say say your muffins have been personally endorsed by Queen Elizabeth; just make sure you have a video of her biting in and smiling ;-)

2. Bad Grammaer

You see? It just looks horrible. And as the reader you immediately draw a conclusion. While it may be an honest and insignificant typo, investors won’t know that, and will likely draw immediate conclusions. You don’t have to be Geoffrey Chaucer, but just make sure to pay due time to grammar. You’d be surprised how easy it is to let this slip.

3. Generalism

This applies to strategy, product description, proprietor’s biography, et al. You need to be thorough and coherent so investors know (i) who you are; (ii) what you plan to do; (iii) and how you’re going to do it. Being overly generic about your plans, background or assumptions will only create uncertainty for investors. And uncertainty breeds indecision.  As Warren Buffett once famously said, “Never invest in a business you can’t understand.”

Concluding, it’s critical to put proper time and thought into designing your crowdfunding campaign. Just because you can create a crowdfunding page in an hour, doesn’t mean you should. Investors will draw snap judgments about you and/or your company within seconds. So you want a clean and thorough pitch to ensure these judgements are positive and reinforcing. And of course, motivating towards that decision to invest!

Comments (1)

Sherwin Boyce posted on: September 28, 2014

I have left a few request for info on a quote for my crowdfunding video I want to have done

Please advise

Thanks
Sherwin Boyce

Leave a comment

* denotes required field
* Email will not be published
* Used to help prevent spam

Text only, html will be removed from comment

Copyright © 2013 Crowd Journey - All Rights Reserved.

Terms of Service & Privacy Policy

Web Site Terms and Conditions of Use

1. Terms

By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.

2. Use License

  1. Permission is granted to temporarily download one copy of the materials (information or software) on Crowd Journey's web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
    1. modify or copy the materials;
    2. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
    3. attempt to decompile or reverse engineer any software contained on Crowd Journey's web site;
    4. remove any copyright or other proprietary notations from the materials; or
    5. transfer the materials to another person or "mirror" the materials on any other server.
  2. This license shall automatically terminate if you violate any of these restrictions and may be terminated by Crowd Journey at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer

  1. The materials on Crowd Journey's web site are provided "as is". Crowd Journey makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Crowd Journey does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.

4. Limitations

In no event shall Crowd Journey or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on Crowd Journey's Internet site, even if Crowd Journey or a Crowd Journey authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Revisions and Errata

The materials appearing on Crowd Journey's web site could include technical, typographical, or photographic errors. Crowd Journey does not warrant that any of the materials on its web site are accurate, complete, or current. Crowd Journey may make changes to the materials contained on its web site at any time without notice. Crowd Journey does not, however, make any commitment to update the materials.

6. Links

Crowd Journey has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Crowd Journey of the site. Use of any such linked web site is at the user's own risk.

7. Site Terms of Use Modifications

Crowd Journey may revise these terms of use for its web site at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.

8. Governing Law

Any claim relating to Crowd Journey's web site shall be governed by the laws of the State of New Jersey without regard to its conflict of law provisions.

General Terms and Conditions applicable to Use of a Web Site.

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

  • Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
  • We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
  • We will only retain personal information as long as necessary for the fulfillment of those purposes.
  • We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
  • Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
  • We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
  • We will make readily available to customers information about our policies and practices relating to the management of personal information.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

>